大学生的冒险性与创业意向的关系：感知的创业文化的调节作用

摘要/Abstract

摘要： 为探讨大学生的冒险性、感知的创业文化与创业意向之间的关系,采用Kogan-Wallach困境选择问卷(CDQ)、感知的创业文化问卷和大学生创业意向量表调查了996名大一至大四年级学生。结果表明:男大学生的创业目标意向和创业执行意向水平均显著高于女大学生;冒险性、感知的创业文化能够直接正向预测大学生的创业目标意向;感知的创业文化能够调节冒险性与创业目标意向之间的关系,具体来讲,对于感知的创业文化水平较高的大学生,冒险性能够积极预测创业目标意向,而对于感知的创业文化水平较低的大学生,冒险性与创业目标意向之间不存在联系。

关键词: 大学生, 冒险性, 感知的创业文化, 创业意向

Abstract: 996 undergraduates of grade one to four completed the Kogan-Wallach Choice Dilemma Questionnaire (CDQ), Perceived Entrepreneurial Culture Questionnaire and Entrepreneurial Intention Scale of Undergraduates during school hours, in order to explore the relations between risk-taking propensity, perceived entrepreneurial culture and entrepreneurial intention. The results indicated that: (1) Males reported significantly higher levels of both entrepreneurial goal intention and entrepreneurial implementation intention than of females; (2) Both individual's risk-taking propensity and perceived entrepreneurial culture positively predicted entrepreneurial goal intention; (3) Individual's perceived entrepreneurial culture moderated the relation between risk-taking propensity and entrepreneurial goal intention. Specifically, risk-taking propensity predicted entrepreneurial goal intention positively for those individuals with higher level of perceived entrepreneurial culture. However, among those individuals with lower level of perceived entrepreneurial culture, risk-taking propensity didn't predict entrepreneurial goal intention.

Key words: undergraduate students, risk-taking propensity, perceived entrepreneurial culture, entrepreneurial intention

中图分类号:

B844.3

李海垒, 宫燕明, 张文新. 大学生的冒险性与创业意向的关系：感知的创业文化的调节作用[J]. 心理发展与教育, 2013, 29(2): 152-158.

LI Hai-lei, GONG Yan-ming, ZHANG Wen-xin. The Relationship Between Risk-Taking Propensity and Entrepreneurial Intention of University Students：The Moderating Role of Perceived Entrepreneurial Culture[J]. Psychological Development and Education, 2013, 29(2): 152-158.

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