Psychological Development and Education ›› 2019, Vol. 35 ›› Issue (5): 549-556.doi: 10.16187/j.cnki.issn1001-4918.2019.05.05

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Parental Materialism and College Students' Online Compulsive Buying: A Serial Mediating Effect Analysis

DING Qian1,2, KONG Linglong1, ZHANG Yongxin1,2, ZHOU Zongkui2   

  1. 1. School of Education Science, Xinyang Normal University, Xinyang 464000;
    2. Key laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, Wuhan 430079
  • Published:2019-09-30

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Abstract: Based on the life course paradigm, the present study aimed to explore the effect of parental materialism on college students' online compulsive buying and the mediating role of college students' materialism and social comparison. A sample of 858 college students who had online buying experience from a comprehensive university in Wuhan were recruited to complete questionnaires regarding parental materialism, their own materialism, social comparison and online compulsive buying. Results indicated that:(1) There were significant correlations among parental materialism, college students' materialism, social comparison and online compulsive buying. (2) At the control of gender and socioeconomic status, parental materialism could predict college students' online compulsive buying. (3) College students' materialism and social comparison played mediating roles between parental materialism and their online compulsive buying. In particular, parental materialism affected college students' online compulsive buying through two paths:the separate mediation effect of college students' materialism, and the serial mediation effect of their materialism and social comparison. These findings suggest that parental materialism has a certain influence on college students' online compulsive buying, and this influence is formed through the joint effect of individual factors (e.g. materialism) and peer interaction factors (e.g. social comparison).

Key words: life course paradigm, materialism, social comparison, online compulsive buying, college students

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