Psychological Development and Education ›› 2022, Vol. 38 ›› Issue (5): 658-666.doi: 10.16187/j.cnki.issn1001-4918.2022.05.06

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Research on the Influence Mechanism of Subjective Norm on University Students' Volunteer Engagement: A Chain Double-mediation with Adjustment Model

ZHANG Baosheng1, LI Xin1, LI Xinye1, ZHANG Qingpu2   

  1. 1. School of Management, Harbin Normal University, Harbin 150025;
    2. School of Management, Harbin Institute of Technology, Harbin 150001
  • Published:2022-09-14

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Abstract: The research about the influence mechanism of university students' volunteer engagement based on the theory of planned behavior theory, self-determination theory and role identity theory can be constructed by the double mediation model, in which the subjective norms as the independent variables, engagement of university students as dependent variable, role identity and voluntary service passion as the intermediary variable. Data were obtained through a questionnaire survey of 330 college student volunteers. Hierarchical regression and Bootstrap test were adopted to test the model of the questionnaire data. The research results show that the subjective norm has a positive influence on volunteer engagement. Such positive influence is transmitted through the role identity and voluntary service passion. The results also show that voluntary service passion is enhanced by the mediation effect between family norm and volunteer engagement. The role identity and voluntary service passion plays a double-chain intermediary role in the influence mechanism. The research provides theoretical guidance for the related work in the field of university students' volunteer service.

Key words: subjective norm, role identity, passion for voluntary service, volunteer engagement, college students' volunteer service

CLC Number: 

  • B844
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