Psychological Development and Education ›› 2013, Vol. 29 ›› Issue (5): 552-560.

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“Audience Design” of Referential Communication

ZHANG Heng-chao   

  1. Department of Psychology in Tianjin University Commerce, Tianjin 300134
  • Online:2013-09-15 Published:2013-09-15

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Abstract: "Audience design" has been a hot spot in the research of referential communication. The communicators usually adjust their behavior based on the assessment of shared information in the process of referential communication. But when and how to adjust behavior are still in dispute. This thesis reviewed the existing research perspectives and research progress of "audience design", and summarized the perspectives of referential convention, memory and attention, communication situation. Future studies should extend the existing research design to explore the formation, acquisition, development of "audience design" and the interaction between "audience design" and other limited factors by the control of information of communicators. It requires a combination of behavioral evidences and eye movement evidences, brain imaging evidences to help reveal the behavioral characteristics and cognitive mechanisms of "audience design".

Key words: referential communication, audience design, referential convention, memory, attention

CLC Number: 

  • B844.3

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