Psychological Development and Education ›› 2017, Vol. 33 ›› Issue (2): 183-190.doi: 10.16187/j.cnki.issn1001-4918.2017.02.07

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The Effect of Online Social Support on Online Altruistic Behavior:The Role of Gratitude and Social Identity

YANG Xinxin1,2, LIU Qinxue1, ZHOU Zongkui1   

  1. 1. Key Laboratory of Adolescent Cyberpsychology and Behaivor(CCNU), Ministry of Education;School of Psychology, Central China Normal University;Key Laboratory of Human Development and Mental Health of Hubei Province, Wuhan 430079, China;
    2. Guiyang No.5 High School, Guiyang 550001
  • Online:2017-03-15 Published:2017-03-15

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Abstract: The present study examined whether gratitude mediated the relationship between online social support and online altruistic behavior,and whether this mediating process was moderated by social identity.442 college students from three universities in Hubei province completed anonymous questionnaires regarding online altruistic behavior,online social support,gratitude and social identity.The results showed that:(1) social support predicted online altruistic behavior positively and (2) the positive association was mediated by gratitude;(3) moreover,the mediating effect was moderated by social identity.The results would be helpful to understand the role of individual factors (i.e.,graditude) in the effect of social support on online altruistic behaviors.

Key words: online altruistic behavior, online social support, social identity, gratitude, college students

CLC Number: 

  • B844

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