Psychological Development and Education ›› 2015, Vol. 31 ›› Issue (3): 264-270.doi: 10.16187/j.cnki.issn1001-4918.2015.03.02

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The Relationship between Proactive Personality and Entrepreneurial Intention of University Students: The Mediating Role of Entrepreneurial Knowledge

LI Hailei, ZHANG Wenxin   

  1. School of Psychology, Shandong Normal University, Jinan 250014, China
  • Online:2015-05-15 Published:2015-05-15

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Abstract: 1208 undergraduates of grade one to four completed the Proactive Personality Scale (PPS), Entrepreneurial Knowledge Questionnaire and Entrepreneurial Intention Scale of Undergraduates during school hours, in order to explore the relations among proactive personality, entrepreneurial knowledge and entrepreneurial intention. The results indicated that: (1) Males reported significantly higher levels of entrepreneurial goal intention than of females; (2) Proactive personality positively predicted entrepreneurial goal intention and entrepreneurial implementation intention; (3) Entrepreneurial resource knowledge partially mediated the relation between proactive personality and entrepreneurial intention. Specifically, proactive personality predicted entrepreneurial resource knowledge positively, and entrepreneurial resource knowledge predicted entrepreneurial goal intention and entrepreneurial implementation intention positively; (4) Entrepreneurial theory knowledge partially mediated the relation between proactive personality and entrepreneurial implementation intention. Specifically, proactive personality predicted entrepreneurial theory knowledge positively, and entrepreneurial theory knowledge predicted entrepreneurial implementation intention negatively.

Key words: undergraduate students, proactive personality, entrepreneurial knowledge, entrepreneurial intention

CLC Number: 

  • B844
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