Psychological Development and Education ›› 2020, Vol. 36 ›› Issue (3): 296-303.doi: 10.16187/j.cnki.issn1001-4918.2020.03.06

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Implicit Character and Appearance Self-concept Predict Implicit Self-esteem: the Moderating Role of Gender

ZHAO Xu1,2, PENG Maoying1,2, YANG Juan1,2   

  1. 1. Department of Psychology, Southwest University, Chongqing 400715;
    2. Key Laboratory of Cognition and Personality, Ministry of Education, Southwest University, Chongqing 400715
  • Published:2020-06-02

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Abstract: Previous study has found that character/appearance self-evaluation is closely related to explicit self-esteem and this effect is moderated by gender, while whether implicit character /appearance self-concept is related to implicit self-esteem and gender difference effect is not clear. In this study, the MFT-IAT and IAT were used to measure the participants' implicit character/appearance self-concept and implicit self-esteem. The results are as follows: The predictive effect of implicit character /appearance self-concept on implicit self-esteem was moderated by gender. For men, the closer the implicit positive character was bound with self-concept, the higher the level of implicit self-esteem would be had;For women, the closer the implicit positive appearance was bound with self-concept, the higher the level of implicit self-esteem would be had.

Key words: implicit self-concept, implicit self-esteem, character self-concept, appearance self-concept, gender difference

CLC Number: 

  • B844
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