Psychological Development and Education ›› 2009, Vol. 25 ›› Issue (2): 55-60.

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An Experimental Research on Implicit and Explicit Cultural Orientation of Undergraduates

ZHOU Li-qing1, SUN Shan1,2   

  1. 1. Mental Health Institute, Hangzhou Normal University, Hangzhou 310036;
    2. School of psychology, Huazhong Normal University, Wuhan 430079
  • Online:2009-04-15 Published:2009-04-15

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Abstract: To explore the implicit cultural orientation and its relationship with explicit cultural orientation,the Lmplicit Association Test (LAT) and scales about individualism and collect ivism were used to measure the implicit and explicit cultural orientation of 424 undergraduates.The results showed that:1) The undergraduates major explicit cultural orientation was horizontal individualism.2) The mean reaction time connected between collectivistic information and positive words were significantly smaller than that between collectivistic information and passive words in IAT,the undergraduates major implicit cultural orientation was collect ivism.3) There was not significant correlation between the results from IAT and scale scores on cultural orientation.4) The sexual and parents educat ional level differences were not found in terms of the IAT on implicit cultural orientation,but which were found in explicit cultural orientation.

Key words: individualism, collectivism, explicit cultural orientation, implicit cultural orientation

CLC Number: 

  • B844.2
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