Abstract: On the basis of conceptual metaphor theory, this paper discussed the bias of the mapping in clean and dirty metaphor of moral concepts. Experiment 1 investigated the influence of clean and dirty priming on the moral judgment of neutral stimulus. Experiment 2 investigated the influence of moral and immoral priming on the clean and dirty judgment of neutral stimulus. The results showed that: (1) there was no significant difference in the moral judgment of neutral stimulus between the clean and dirty stimuli; (2) there was a significant difference in the clean and dirty judgment of neutral stimulus between the moral and immoral words. Compared with the immoral words, the subjects in the moral words priming group were more inclined to judge the cleanliness of neutral stimulus. The results of the two studies suggested that there was a bias in the clean and dirty metaphor of moral concepts. The mapping power from the target domain moral to the origin domain is stronger.

Key words: moral concepts, clean and dirty, metaphorical mapping, bias

CLC Number: 

  • B844
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