Psychological Development and Education ›› 2020, Vol. 36 ›› Issue (2): 175-183.doi: 10.16187/j.cnki.issn1001-4918.2020.02.06

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Online Social Behavior and Online Altruistic Behavior: The Role of Self-esteem and Public Self-consciousness

DING Zien, LIU Qinxue   

  1. Key Laboratory of Adolescent Cyberpsychology and Behavior(CCNU), Ministry of Education, Key Laboratory of Human Development and Mental Health of Hubei Province;Wuhan 430079
  • Published:2020-03-19

Abstract: The present study examined whether self-esteem mediated the relationship between online social behavior and online altruistic behavior, and whether this mediating process was moderated by public self-consciousness. A total of 416 college students (mean age=20.12, SD=1.64) from three universities in Hubei province and Hunan province completed anonymous questionnaires, which included College Students' Online Social Scale, Rosenberg Self-esteem Scale, Public Self-Consciousness Scale and Online Altruistic Behavior Scale. The results showed that:(1)Online social behavior positively predicted to online altruistic behavior; (2) Self-esteem played a partial mediating role in the association of online social behavior and online altruistic behaviors; (3) The effect of self-esteem on online altruistic behaviors was moderated by public self-consciousness, with the effect being stronger for students with a high level of public self-consciousness. Limitations and implications for future research are discussed.

Key words: college students, online social behavior, self-esteem, public self-consciousness, online altruistic behavior

CLC Number: 

  • B844
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