Psychological Development and Education ›› 2023, Vol. 39 ›› Issue (3): 360-368.doi: 10.16187/j.cnki.issn1001-4918.2023.03.07

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The Influence of Subjective Social Class and Putting a Price for Time Priming on Individual Prosocial Behavior

LI Qiangqiang1, HU Jia2   

  1. 1. School of Humanities, Tongji University, Shanghai 200092;
    2. Faculty of Geometics, East China University of Technology, Nan Chang 330013
  • Published:2023-05-13

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Abstract: Prosocial behavior is defined as behavior that helps others at the expense of self-interest, and can be classified as time-consuming pro-social behavior and money-consuming pro-social behavior according to the loss of benefit attribute. Previous research has suggested that putting a price for time priming leads individuals to reduce pro-social behavior, but less has examined whether putting a price for time priming affects pro-social behavior as a function of subjective social class. This study examined the effects of putting a price for time priming and subjective social class on pro-social behavior through three experiments. The results found that: (1) putting a price for time priming reduced pro-social behavior; (2) subjective social class positively predicted money-consuming pro-social behavior but failed to predict time-consuming pro-social behavior; (3) there was an interaction between putting a price on time priming and subjective social class: under putting a price on time priming, subjective social class positively predicted money-consuming pro-social behavior and negatively predicted time-consuming pro-social behavior; under non putting a price on time priming, subjective social class positively predicts money-consuming pro-social behavior but not time-consuming pro-social behavior under non putting a price on time priming.

Key words: prosocial behavior, putting a price on time priming, subjective social class, interaction

CLC Number: 

  • B844
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