Psychological Development and Education ›› 2013, Vol. 29 ›› Issue (2): 152-158.

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The Relationship Between Risk-Taking Propensity and Entrepreneurial Intention of University Students：The Moderating Role of Perceived Entrepreneurial Culture

LI Hai-lei, GONG Yan-ming, ZHANG Wen-xin   

  1. School of Psychology, Shandong Normal University, Jinan 250014, China
  • Online:2013-03-15 Published:2013-03-15

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Abstract: 996 undergraduates of grade one to four completed the Kogan-Wallach Choice Dilemma Questionnaire (CDQ), Perceived Entrepreneurial Culture Questionnaire and Entrepreneurial Intention Scale of Undergraduates during school hours, in order to explore the relations between risk-taking propensity, perceived entrepreneurial culture and entrepreneurial intention. The results indicated that: (1) Males reported significantly higher levels of both entrepreneurial goal intention and entrepreneurial implementation intention than of females; (2) Both individual's risk-taking propensity and perceived entrepreneurial culture positively predicted entrepreneurial goal intention; (3) Individual's perceived entrepreneurial culture moderated the relation between risk-taking propensity and entrepreneurial goal intention. Specifically, risk-taking propensity predicted entrepreneurial goal intention positively for those individuals with higher level of perceived entrepreneurial culture. However, among those individuals with lower level of perceived entrepreneurial culture, risk-taking propensity didn't predict entrepreneurial goal intention.

Key words: undergraduate students, risk-taking propensity, perceived entrepreneurial culture, entrepreneurial intention

CLC Number: 

  • B844.3
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