Psychological Development and Education ›› 2014, Vol. 30 ›› Issue (4): 403-410.

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The Effects of Seductive Illustrations on Multimedia Learning: An Eye Movement Study

GONG Shao-ying1,2, DUAN Ting1,2, WANG Fu-xing1,2, ZHOU Zong-kui1,2, LU Chun-xiao1,2   

  1. 1. Key Laboratory of Adolescent Cyberpsychology and Behavior CCNU, Ministry of Education, Wuhan 430079;
    2. School of Psychology, Central China Normal University, Wuhan 430079
  • Online:2014-07-15 Published:2014-07-15

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Abstract: This study aimed to explore the effects of seductive illustrations on performance and cognitive processes by using eye movement to track thirty low prior knowledge learners' process of visual attention during multimedia learning with or without seductive illustrations. Findings revealed that relative to learners in the non-seductive illustration condition, learners in the seductive illustration condition (1) recalled significantly fewer main ideas and generated fewer problem-solving solutions, (2) got fewer number of fixations in cognitive interest illustrations and also fewer attention switches between text and cognitive interest illustrations. Moreover, in the seductive illustration condition, 80% learners reported attracted to seductive illustrations, and recalled prior knowledge related to seductive illustrations. The results indicate that seductive illustrations may interfere students' memory and understanding of the main content by disrupting the coherent understanding of the materials and by priming inappropriate prior knowledge around seductive illustrations.

Key words: multimedia learning, seductive illustrations, eye-movement

CLC Number: 

  • G442

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