Psychological Development and Education ›› 2007, Vol. 23 ›› Issue (4): 73-76.

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Comparison and Research of Priming Effect on Impression Formation with Sexual Tendency Affected by Erotic Words and Images

CHEN Bo, ZHANG Hui-ping   

  1. Institute of Developmental & Educational Psychology, Nanchang University, Nanchang 330031
  • Online:2007-10-15 Published:2007-10-15

Abstract: 128 college students were divided into 4 groups.One of two groups was stimulated either by erotic or non-erotic words,and one of other two groups by erotic or non- erotic images.The results indicated that different kind of erotic stimuli had different priming effect.The group stimulated by erotic words showed significant positive priming effect on impression formation with sexual tendency,while anyone of the other groups didn't demonstrate such significance.The more one contact erotic stimuli which can cause sexual association,the easier he or she look on others with sexual eyes.

Key words: erotic stimuli, impression formation, priming effect, sexual tendency

CLC Number: 

  • G844.2
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