Psychological Development and Education ›› 2023, Vol. 39 ›› Issue (3): 342-349.doi: 10.16187/j.cnki.issn1001-4918.2023.03.05

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Effect of Money Priming and Moral Identity on Undergraduates’ Moral Hypocrisy

DU Xiufang1, WU Yuxi2, XU Zheng3, YUAN Xiaoqian3, CHEN Gongxiang1   

  1. 1. School of Education and Psychology, University of Jinan, Jinan 250024;
    2. Jinan Jiaxuan School, Jinan 250115;
    3. School of Psychology, Shandong Normal University, Jinan 250358
  • Online:2023-05-15 Published:2023-05-13

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Abstract: Taking undergraduates as subjects, using the task assignment paradigm, Experiment 1 examines the influence of money priming and moral identity on individual moral hypocrisy. Experiment 2 explores the influence of the priming of money abundance and moral identity on individual moral hypocrisy. The results show that: (1) Compared with the control group, money priming caused a significant increase in the number of people who saying one thing and doing another; compared with the group of money scarcity, the priming of money abundance increased the number of people who saying one thing and doing another; (2) The proportion of moral hypocrisy among subjects with low moral identity was significantly higher than those with high moral identity; moreover, money priming significantly increased the moral hypocrisy of subjects with high moral identity. The research reveals that we can reduce the profit-related clues such as money in the situation and improve the level of individual moral identity, which will help reduce the occurrence of moral hypocrisy.

Key words: undergraduates, moral hypocrisy, money priming, money abundance, moral identity

CLC Number: 

  • B844
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