心理发展与教育 ›› 2025, Vol. 41 ›› Issue (4): 482-490.doi: 10.16187/j.cnki.issn1001-4918.2025.04.04

• 认知与社会性发展 • 上一篇    下一篇

虚拟教学代理对认知专注的影响及其内在机制

衡书鹏1,2, 赵换方1, 周宗奎3   

  1. 1. 河南师范大学教育学部, 新乡 453007;
    2. 河南大学教育学部, 开封 475004;
    3. 华中师范大学心理学院, 青少年网络心理与行为教育部重点实验室, 武汉 430079
  • 发布日期:2025-07-12
  • 通讯作者: 周宗奎 E-mail:zhouzk@mail.ccnu.edu.cn
  • 基金资助:
    教育部人文社科项目(19YJC190009);2022年本科高校研究性教学改革研究与实践项目(2022SYJXLX022);河南省教育科学规划2023年度一般课题(2023YB0041)。

The Effect of Pedagogical Agent on Cognitive Absorption and Its Internal Mechanism

HENG Shupeng1,2, ZHAO Huanfang1, ZHOU Zongkui3   

  1. 1. Faculty of Education, Henan Normal University, Xinxiang 453007;
    2. Faculty of Education, Henan University, Kaifeng 475004;
    3. Key Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, School of Psychology, Central China Normal University, Wuhan 430079
  • Published:2025-07-12

摘要: 本研究基于准社会关系和社会临场感理论,以92名大学生为被试,通过实验探讨了虚拟教学代理和准社会关系形成倾向对网络学习过程中认知专注的影响,以及社会临场感的中介作用。结果表明:虚拟教学代理和准社会关系形成倾向交互影响社会临场感和认知专注。对准社会关系形成倾向高的被试来说,与无代理组相比,代理组的社会临场感和认知专注更高。而对准社会关系形成倾向低的被试来说,有无教学代理对社会临场感和认知专注均无显著影响。同时,准社会关系形成倾向调节了虚拟教学代理与社会临场感的关系,且该调节关系通过社会临场感的中介作用来进一步影响认知专注。

关键词: 虚拟教学代理, 准社会关系形成倾向, 社会临场感, 认知专注

Abstract: The present study tested whether pedagogical agent(PA) can improve cognitive absorption, and whether social presence would mediate the association between pedagogical agent(PA) and cognitive absorption, and the effect of individuals’ tendency to form parasocial relationships (TPSR). The experiment employed a 2(Agent: PA vs.non-PA)×2( TPSR: high vs.low) between-subjects design.Participants (n=92) were dichotomized into high TPSR (n=45) and low TPSR (n=47), and randomly assigned to PA group (n=47) or non-PA group (n=45). Results of ANOVAs showed that there were main effects for pedagogical agent and for TPSR on both social presence and cognitive absorption, and there was also a significant interaction between PA and TPSR for both dependent variables.The results also revealed a mediated moderation.TPSR moderated the effect of PA on cognitive absorption, and the moderating effect of TPSR was mediated by social presence.

Key words: pedagogical agent, tendency to form parasocial relationships, social presence, cognitive absorption

中图分类号: 

  • B844
Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun:Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-694.
Biocca, F., Harms, C., & Gregg, J. (2001).The networked minds measure of social presence:Pilot test of the factor structure and concurrent validity. In 4th Annual International Workshop on Presence. Philadelphia, PA.
Caspi, A., & Blau, I. (2008). Social presence in online discussion groups:Testing three conceptions and their relations to perceived learning.Social Psychology Education, 11, 323-334.
Domagk, S. (2010). Do pedagogical agents facilitate learner motivation and learning outcomes?Journal of Media Psychology:Theories, Methods, and Applications, 22(2), 84-97.
Feine, J., Gnewuch, U., Morana, S., & Maedche, A. (2019). A taxonomy of social cues for conversational agents.International Journal of Human-Computer Studies, 132, 138-161.
Frechette, C., & Moreno, R. (2010). The roles of animated pedagogical agents' presence and nonverbal communication in multimedia learning environments.Journal of Media Psychology:Theories, Methods, and Applications, 22(2), 61-72.
Goldberg, C. B, & Allen, D. G. (2008).Black and white and read all over:Race differences in reactions to recruitment Web sites.Human Resource Management, 47, 217-236.
Hua,S., & Xiao,C. (2023).What shapes a parasocial relationship in RVGs? The effects of avatar images, avatar identiffcation, and romantic jealousy among potential, casual, and core players. Computers in Human Behavior,139,107504. https://doi.org/10.1016/j.chb.2022.107504
Horton, D., & Wohl, R. R. (1956). Mass communication and para-social interaction.Psychiatry, 19, 215-29.
Hostetter, C., & Busch, M. (2006). Measuring up online:The Relationship between social presence and student learning satisfaction.Journal of Scholarship of Teaching and Learning, 6, 1-12.
Johnson, A. M., Ozogul, G., & Reisslein, M. (2015). Supporting multimedia learning with visual signalling and animated pedagogical agent:Moderating effects of prior knowledge.Journal of Computer Assisted Learning, 31(2), 97-115.
Jung, I., Choi, S., Lim, C., & Leem, J. (2002). Effects of different types of interaction on learning achievement, satisfaction and participation in web-based instruction. Innovations in Education & Teaching International, 39(2), 153-162.
Kang, H., & Kim, K. J. (2020). Feeling connected to smart objects? A moderated mediation model of locus of agency, anthropomorphism, and sense of connectedness.International Journal of Human-Computer Studies, 133, 45-55.
Kim, Y. (2015). Pedagogical agents. In M. Spector (Ed.),Encyclopedia of educational technology (pp. 565-568). Thousand Oaks:Sage Publications Inc.
Kim, Y., Baylor, A. L., & Shen, E. (2007). Pedagogical agents as learning companions:The impact of agent emotion and gender.Journal of Computer Assisted Learning, 23(3), 220-234.
Kim, J., Song, H., & Luo, W. (2016). Broadening the understanding of social presence:Implications and contributions to the mediated communication and online education.Computers in Human Behavior, 65, 672-679.
Kim, J.,& Im, I. (2023). Anthropomorphic response:Understanding interactions between humans and artiffcial intelligence agents.Computers in Human Behavior,139,107512. https://doi.org/10.1016/j.chb.2022.107512
Laffey, J., Lin, G. Y., & Lin, Y. (2006). Assessing social ability in online learning environments. Journal of Interactive Learning Research, 17(2), 163-177.
Lee, K. M. (2004). Presence, explicated.Communication Theory, 14(1), 27-50.
Lee, K. M., & Nass, C. (2005). Social-psychological origins of feelings of presence:Creating social presence with machinegenerated voices. Media Psychology, 7, 31-45.
Lee, K. M., Peng, W., Jin, S.A., & Yan,C. (2006). Can Robots Manifest Personality? An Empirical Test of Personality Recognition Social Responses, and Social Presence in Human-Robot Interaction. Journal of Communication, 56, 754-772.
Leong, P. (2011). Role of social presence and cognitive absorption in online learning environments.Distance Education, 32(1), 5-28.
Lowenthal, P. R. (2009). The evolution and influence of social presence theory on online learning. In T. T. Kidd (Ed.), Online education and adult learning:New frontiers for teaching practices (pp. 124-134). Hershey, PA:IGIGlobal.
Mayer, R. E., & DaPra, C. S. (2012). An embodiment effect in computer-based learning with animated pedagogical agents.Journal of Experimental Psychology:Applied, 18(3), 239-252.
Moreno, R., Reislein, M., & Ozogul, G. (2010). Using virtual peers to guide visual attention during learning. Journal of Media Psychology: Theories, Methods, and Applications, 22(2), 52-60.
Munnukka,J., Talvitie-Lamberg, K.,& Maity,D. (2022).Anthropomorphism and social presence in Human-Virtual service assistant interactions:The role of dialog length and attitudes. Computers in Human Behavior, 135,107343. https://doi.org/10.1016/j.chb.2022.107343
Nass, C., & Moon, Y. (2000). Machines and mindlessness:Social responses to computers. Journal of Social Issues, 56 (1), 81-103.
Nowak, K. L, & Biocca, F. (2003).The effect of the agency and anthropomorphism on users' sense of telepresence, copresence, and social presence in virtual environments. Presence:Teleoperators & Virtual Environments, 12, 481-494.
Saade, R., & Bahli, B. (2005). The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning:An extension of the technology acceptance model.Information & Management, 42(2), 317-327.
Schramm, H.,& Wirth,W. (2010). Testing a universal tool for measuring parasocial interactions across different situations and media:Findings from three studies. Journal of Media Psychology, 22, 26-36.
Schroeder, N. L., Adesope, O. O., & Gilbert, R. B. (2013). How effective are pedagogical agents for learning? A meta-analytic review. Journal of Educational Computing Research, 49(1), 1-39.
Skadberg, Y.X., & Kimmel, J.R. (2004). Visitors' flow experience while browsing a Website:Its measurement, contributing factors and consequences. Computers in Human Behavior, 20(3), 403-422.
Sung, E., & Mayer, R. E. (2012). Five facets of social presence in online distance education.Computers in Human Behavior, 28(5), 1738-1747.
Verhagen, T., van Nes, J., Feldberg, F., & van Dolen, W. (2014). Virtual customer service agents:Using social presence and personalization to shape online service encounters.Journal of Computer-Mediated Communication, 19(3), 529-545.
Wakefield, R., & Whitten, D. (2006) Mobile Computing:A User Study on Hedonic/Utilitarian Mobile Device Usage, European Journal of Information Systems, 15(3), 292-300.
Zhang,A,& Rau,P. (2023).Tools or peers? Impacts of anthropomorphism level and social role on emotional attachment and disclosure tendency towards intelligent agent.Computers in Human Behavior, 138,107415. https://doi.org/10.1016/j.chb.2022.107415
Yoo, Y., & Alavi, M. (2001). Media and group cohesion:Relative inflfluences on social presence, task participation, and group consensus.MIS Quarterly, 25(3), 371-390.
卞玉龙. (2016). 教学代理的Persona效应:模型建构和实证检验(博士学位论文). 山东师范大学,济南.
戴海琦,张峰. (2018).心理与教育测量(第四版,p.82). 广州:暨南大学出版社.
李文静. (2016). 教学代理在多媒体学习中的作用:来自眼动的证据(硕士学位论文). 华中师范大学,武汉.
张宁, 袁勤俭, 朱庆华. (2018). 个体认知专注与虚拟社区参与关系的元分析. 情报学报, 37(2), 161-171.
郑俊, 赵欢欢, 颜志强, 王福兴, 马征, 张红萍. (2012). 多媒体视频学习中的教师角色. 心理研究, 5(5), 85-90.
叶宝娟, 温忠麟. (2013). 有中介的调节模型检验方法:甄别和整合. 心理学报, 45(9),1050-1060.
[1] 郭嘉程, 董柔纯, 许放, 徐旋, 牛更枫, 周宗奎. 社会临场感与大学生网络过激行为的关系:双自我意识的并行中介及性别的调节作用[J]. 心理发展与教育, 2024, 40(2): 176-186.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!