Psychological Development and Education ›› 2000, Vol. 16 ›› Issue (2): 13-16.

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Developmental Features of Advertisement Cognition of the Students in Primary and Middle School

陆跃祥1, 陈勃2   

  1. 1. 北京师范大学经济学院 100875;
    2. 南昌大学心理咨询中心
  • Online:2000-04-15 Published:2000-04-15

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Abstract: Advertisement Cognition Questionnaire was administered to 783 students in primary and middle school.The results indicated significant grade differences existed in cognition level of advertisement importance,advertisement belief,and advertisement intention.Significant gender differences were found only in advertisement belief.The trajectory of advertisement cognition development presented critical period.

Key words: advertisement cognition, students in primary and middle school

CLC Number: 

  • B842.1
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