主播情绪唤醒度对中老年人直播购物的影响
金梦菡, 徐慧, 龚先旻, 彭华茂
The Influence of Anchor’s Emotional Arousal on Middle-aged and Older Adult’s Purchase Intention under Livestreaming E-commerce Situation
JIN Menghan, XU Hui, GONG Xianmin, PENG Huamao
心理发展与教育
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2026, (1): 50
-59
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DOI: 10.16187/j.cnki.issn1001-4918.2026.01.06
